Tina Rock is a revenue-driven executive relationship leader and National Sales Director with more than 20 years of experience building business from the ground up in the technology staffing, recruiting, and professional services industries. In her current role leading national sales for the Project Management Office, she combines disciplined outbound strategy, executive-level consultative selling, and deep HR recruiting and staffing expertise to drive sustainable revenue growth and expand market share across competitive national markets.

Over the course of her career, Tina built a book of business from scratch to $950,000 in peak annual revenue, closing complex engagements valued up to $55,000 within highly competitive technology and engineering sectors. Her work has consistently operated at the C-suite level — leading multi-stakeholder negotiations, diagnosing organizational growth challenges, and structuring workforce and project solutions aligned to long-term business objectives. She is known for full-cycle ownership, from origination to close, and for thriving in long, complex sales cycles that demand persistence, strategic follow-up, and consultative positioning.

Tina's leadership is grounded in two decades of hands-on staffing and recruiting experience. She previously served as Vice President of Sales at Advanced Hires, where she spent over seven years leading sales strategy and talent delivery, following earlier roles as Director of Recruiting and Technology Sales and Recruiting Manager at Elite Human Capital Group. She also held senior client relationship leadership at Kforce Inc. and spent nearly seven years with Robert Half International, progressing from Staffing Manager to Branch Manager. Most recently, she served as Director of Business Development at Trissential, a leading business improvement and project management consultancy — experience that directly informs her PMO sales leadership today, bridging the worlds of project delivery excellence and talent solutions.

What differentiates Tina is her rare combination of executive presence and recruiting fluency: a proven ability to generate revenue through cold outbound and strategic prospecting, deep comfort in C-suite conversations, and referral-based growth driven by trust and delivery. Her background spanning temporary placement, executive search, retained search, and HR staffing enables her to connect project management capabilities with the talent strategies clients need to execute them.

Tina holds dual bachelor's degrees in Accounting and Business Administration from Ashford University (formerly Mount St. Clare), which she earned on academic scholarship while working full-time. A committed community leader, she has served as a board member and council member for the United Way of Greater Milwaukee & Waukesha County, volunteered with the National Center for Women & Information Technology (NCWIT), and mentored underserved high school students through Big Brothers Big Sisters of Metro Milwaukee.